This paper examines the hegemonic reinforcement of corporate values as depicted in various reality television shows, while focusing on Donald Trump's "The Apprentice."
Written in 2006; 1,106 words; 2 sources; MLA; $ 38.95
Paper Summary:
This paper details the various reasons surrounding the immense success of Trump's "The Apprentice." This paper describes the general premise of the show, which revolves around a group of contestants all vying for the chance to be Donald Trump's chosen apprentice. The winner receives a six-figure job for one year, as well as national recognition for being a rising star in America's view of capitalism. The writer of this paper contends and explains why the show's successful at pro-hegemonic reinforcement which focuses primarily on capitalism in America. This paper also examines Trump's personal successes and failures in the corporate business world that don't seem to coincide with the image depicted on his own show.
From the Paper:
"As for the payoff for the audience, a significant part likely remains unconscious, or at least covert. On an overt level, though, viewers feel "entertained" by the action at hand: that of bright, attractive, well-dressed, ambitious, industrious contestants scrambling to be the best. Second, again overtly the backdrop of who will be "fired" at the end of the show provides suspense. Third and more covertly, however, one may implicitly assume, without even thinking about it, that he or she is learning valuable lessons about corporate life, and may therefore become successful, or more successful, just by watching the show. What the show is really "teaching", however, is that corporate values, and corporations themselves, are good, beneficial, and admirable, and that a job within one is not just a good, but a glamorous career to which to aspire, especially if one can turn oneself into a "corporate winner" like some of those on TV."
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