The Airline Industry

Paper Summary:

This report focuses on how newer, smaller, and more technologically advanced airlines, like JetBlue, are using different leadership and management styles to fulfill their mission for providing outstanding customer service. The paper shows that the weakness in the airline industry has become more than apparent. Moving into the 21st century, commercial aviation has been on a steady decline, and the major airlines must have felt as though the new, low-cost carriers were just a passing fad and that, by comparison, the majors would continue to offer a superior service. Smaller carriers like JetBlue have, however, demonstrated that they can operate more efficiently and be more cost effective by having the latest technology in their business model, information and infrastructure systems, airplanes and terminals, and leadership and management styles. The paper includes a literature review.

From the Paper:

"In April of 2003, Unisys announced that JetBlue Airways was going to completely overhaul its mission-critical infrastructure by combining the superior economics of a Windows-based computing option with a mainframe-class Unisys ES7000 server. "By standardizing and consolidating its key business applications on the ES7000, JetBlue will leverage economies of scale in systems management and staffing, increase overall availability and significantly reduce costs." (Unisis.com, 2003) The data warehouse gives JetBlue an opportunity to meet its goal of providing superior service and give the carrier real-time access to data about activities such as scheduling, booking and check-in. The new system also reduces operating and other infrastructure related costs."

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