This paper is a marketing analysis of the Tenet Health Care Corporation.
Written in 2002; 5,195 words; 5 sources; MLA; $ 129.95
Paper Summary:
This paper explains that the health services industry, representing one of the largest sectors of the US economy, is broadly divided into four categories: professional services (including physicians, dentists and other health professionals), hospital services, nursing home services and insurance services. The paper states that the Tenet Health Care Corporation represents one of the largest hospital chains in the U.S.. Its subsidiaries own or operate 115 acute care hospitals in 16 states, as well as one in Europe. The author recommendations that the Tenet Healthcare Corporation strengthen efforts to establish and market the company's presence within communities and resolves its many legal difficulties.
Table of Contents
The Hospital Environment
Economic Trends and Conditions
Cultural and Social Values and Trends
Political and Legal Issues
Summary of Environmental Opportunities and Threats
The Hospital Industry
Classification and Definition of Industry
Analysis of Existing Competitors
Analysis of Potential New Entrants
Analysis of Substitute Products
Analysis of Buyers/Suppliers
Summary of Industry Opportunities and Threats
Tenet Healthcare Marketing Strategy
Objectives and Constraints
Analysis of Sales, Profits, and Market Share
Analysis of Marketing Mix
Summary of Marketing Strategy's Strengths and Weaknesses
Marketing Strategy Recommendations
Potential Future Issues/Problems
From the Paper:
"Potential buyers include other health services companies and networks interested in mergers and acquisitions. When reviewing Tenet's own history, evidence of the role that potential buyers can play is evident. Tenet had its beginnings in National Medical Enterprises founded by attorneys in 1969. After being sued in 1992 by several insurance companies for fraudulent psychiatric claims and later investigated by the Federal government, the company changed its name in 1994 to Tenet Health Care, coinciding with new purchases throughout the South in 1995 and 1996. In 1999, merger discussions began with embattled market leader Columbia/HCA. While Tenet has continued to purchase other hospitals, the company began feeling the effects of the Balanced Budget Act of 1997, which mandated more scrutiny of Medicare expenditures to healthcare providers. In response, the company began divesting some of its hospitals; it also shed its practice management business and reorganized its corporate structure. Tenet has continually rebounded and the company has been acquiring hospitals in 2001 and 2002. Also, in 2002, Federal authorities announced that Tenet was being investigated for its Medicare billing practices, and for performing unnecessary surgeries."
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