A paper investigating and outlining the characteristics, affordability and constraints that make television a medium in its own right.
Written in 2004; 1,962 words; 10 sources; MLA; $ 62.95
Paper Summary:
This paper examines how television has the potential to permeate our culture at all levels and how, essentially, television has the potential to influence our opinions and beliefs and shape cultural values and attitudes. It investigates what makes television a unique medium in comparison to other popular media by looking at the key historical events that have helped shape the medium and look at the ways in which consumers have adopted the medium into their domestic routine. It considers its effect globally but focuses primarily on the British television industry.
From the Paper:
"As well as looking at the individual characteristics of television it is also important to consider how the medium shapes the way in which we receive the content and influences viewer response. John Ellis suggests that very different experiences can be derived from television. He proposes that we are more likely to become engaged by the narrative when we can view films on a high-quality screen with clear, loud audio. He states that the cinema experience draws the audience into giving "intense and relatively sustained attention" (Ellis, 1992: 24) for the duration of a film. The television viewer on the other hand "glances" rather than "gazes" according to Ellis, for which their attention is "sporadic" (Ellis, 1992: 24) rather than concentrated."
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