Tango and Mass Culture

Paper Summary:

The paper begins by introducing Adorno's theories on mass culture and commoditization, which were one of the fundamentals of post-modernism as it appeared in the 20th century. It then looks at how the tango dance is one of the most representative forms of manifestation of the Argentinean spirit and people. Born in the mid-1800s, tango was quickly exported to Europe and became a true success story, until its downfall in 1955. It was reborn in 1983 and has been a success ever since. This paper investigates Adorno's theories and applies them in the case of tango, and looks at whether this is the best example we may choose to argument the truth in Adorno's statements. It explains that, while on one hand, tango can be considered an element of mass culture because, in many ways, it has partly embraced the mercantile character of mass culture that Adorno insists upon, in many other ways, tango is still something in its own, a form of art, a form of expression.

Paper Outline:
Introduction
Adorno's Theory of Mass Culture
History of Tango
History of Tango
Adorno's Theories applied to Tango
Conclusion

From the Paper:

"Tango is still too imaginative and too expressive to be assimilated as a product of mass culture and classified as a commodity. If we were to pursue on this theoretical path, we would tragically arrive to the conclusion that feelings, emotions and passion are all for sale. However, there were inspired people, like in any other forms of cultural manifestation, that were keen to partly transform tango into a form of entertainment. As any for of entertainment, it could be sold and profit could be obtained by promoting something that was well received in its audience and segment of consumers. Passion sells, many might say. While this argumentation may work in some occasions, passion isn't always understood and passion only addresses a certain category of people. Passion is not a mass culture product."

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