Discusses the methods of idea generation for developing new products in Taiwan's computer industry.
Written in 2007; 14,200 words; 41 sources; APA; $ 249.95
Paper Summary:
The increasingly competitive nature of the globalized marketplace combined with rapid changes in technology, customer requirements, and business practices, and shortened product life cycles have imposed pressures on all organizations, including SMEs, to innovate more effectively and efficiently. Despite these constraints, the fact remains that new products represent the lifeblood of innovative companies, particularly those competing in the personal computer industry. This paper investigates the evolution of idea-generating methods for new product development in Taiwanese personal computer manufacturers; compares and contrasts the differences of idea-generating methods among the personal computer manufacturers in Taiwan; and evaluates the effectiveness of idea-generating methods with their successful products. To this end, a critical review of the peer-reviewed and scholarly literature is accompanied by a custom survey of selected managers of Taiwanese personal computer manufacturers. An analysis of the qualitative and quantitative data in this regard is followed by a summary of the research, salient conclusions and timely recommendations for manufacturers and policymakers alike.
Table of Contents:
Chapter 1: Introduction
Statement of the Problem
Purpose of Study
Importance of Study
Scope of Study
Rationale of Study
Overview of Study
Chapter 2: Review of Related Literature
Chapter 3: Methodology
Description of the Study Approach
Data-gathering Method and Database of Study
Chapter 4: Data Analysis
Chapter 5: Summary and Conclusions
From the Paper:
"Although time constraints may adversely affect the ability of all group members to share all of the input during a given meeting, the authors suggest that this approach serves a number of useful purposes by allowing everyone to participate at the same time and by creating a record of who said what in the process (Aiken et al., 1997). For many high-tech companies, then, these techniques may provide some superior benefits to their traditional brainstorming or other idea-generating methods; however, depending on the corporate culture involved, an even better approach for some companies may be the gallery writing technique which is discussed further below."
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