This paper discusses the growth and importance of audience ratings in the television industry.
Written in 1990; 1,125 words; 7 sources; $ 39.95
From the Paper:
"Audience ratings have been important to the mass media from the beginning of radio broadcasting and have continued to be essential components in the business of television. There are several competing systems that gather ratings for broadcasting, but the most prominent of these is the A.C. Nielsen Company, a name that is known to television viewers who have no interest in ratings or advertising decisions at all. The Nielsen ratings have also been the center of controversy for many years because of the fact that they serve such an important purpose to the television networks in determining what programs are broadcast, and more recently they have been controversial within the networks because of a perception that they are not as accurate as the networks would like.
A.C. Nielsen succeeded C.E. Hooper as the most important ... "
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