Written in 2005; 1,610 words; 5 sources; APA; $ 55.95
Paper Summary:
This paper provides a case analysis of "TV Guide"'s marketing strategy, which emphasizes age targeting. The paper examines the Guide's success in targeting both the baby boomer generation and the 34-and-under segment.
From the Paper:
"The greatest strategic marketing issue for TV Guide is targeting its market by age groups. According to 'TV Guide''s demographics, its readers are divided almost evenly between men and women and its readership increases with ..."
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