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TV Advertising
Essay # 18199
TV Advertising
This paper discusses the social and psychological methods of persuasion used in TV advertising: Short spots, product image, values and lifestyles, focus groups, culture-commercial feedback and appeal to women.
1,125 words (approx. 4.5 pages) |
7 sources |
1990
From the Paper:
" "Share of mind has to precede share of market." This is a tried and true axiom in the marketing field. Television advertisers, however, seek to win the hearts as well as the minds of its viewers. They employ professional psychologists, anthropologists, and sociologists to help them define exactly who buys what, when, and why. Sociologists have made an impact on TV advertising by giving its producers access to data regarding relevant social trends and the values and lifestyles people have, think they have, or want to have.One of the best known sociological tools available to marketing professionals is The Yankelovich Monitor, an annual report which identifies the 52 most important social trends related to consumers' purchasing behavior. For example, some of the trends listed in the 1985 edition were physical fitness, ... "
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APA Citation:
TV Advertising (2012, January 15). Retrieved February 11, 2012, from http://www.academon.com/Essay-TV-Advertising/18199
MLA Citation:
"TV Advertising" 15 January 2012. Web. 11 Feb. 2012. <http://www.academon.com/Essay-TV-Advertising/18199>
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