This paper entails what sweeps programming is,when it occurs and what content is included in this programming.
Written in 2004; 2,681 words; 12 sources; MLA; $ 80.95
Paper Summary:
This paper presents a way in which television stations attempt to gain viewers during so-called sweeps weeks. A description of how sweeps determine the price that advertisers pay to television stations is also addressed as well as the impact of advertising revenue on television stations. The types of news stories promoted to attract viewers are also discussed. A content analysis of a local broadcast news story, WHAS 11, as well as several others, offers direct findings that sweeps occur close to home and nationwide.
From the Paper:
"The research presented in the following pages will address the characteristics of broadcast news programming during the sweeps weeks. Sweeps are periods in which news channels seek to gain high ratings by means of programming that sparks viewer interest. In local TV news, the golden rule of story selection is: "If it bleeds, it leads." However, during sweeps months, its best if the story captivates and entertains."
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