Analyzes in terms of effectiveness, purpose, product placement, examples, subliminal ads, behavior modification, research, theories and public views.
Written in 1999; 3,150 words; 14 sources; $ 111.95
From the Paper:
"Introduction
Can hidden messages in advertising change demand? Advertising is one of the most important tools in the marketing mix, and it is one that raises many questions about ethical behavior in marketing. Through advertising, companies can inform the public about products, use emotional messages to persuade consumers to purchase goods or services, enhance the corporate image, or lambaste the competition. Because of the perceived power that audiovisual images can have on consumers, industry observers in general and the FCC in particular is concerned about the way in which advertisers present their ideas. This report outlines one of the most controversial and misunderstood techniques in the advertiser's tool set: hidden messages in advertising. By discussing the background of hidden messages, their application and the.."
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