A study of the appeal of magazine and TV commercials to unconscious impulses such as deception, sexual lures and social dispositions, including the attitudes of the Federal Trade Commission, psychologists and the Better Business Bureau.
Written in 1992; 2,250 words; 6 sources; $ 79.95
From the Paper:
"Subliminal advertising has been a controversial topic since the 1950's, when the first experimental tests in subliminal persuasion were conducted. Larson defines subliminal persuasion as involving "words or pictures, flashed on a movie or television screen so rapidly, played on an audio channel so softly, or disguised in a magazine ad so skillfully that viewers or listeners do not consciously recognize them" (Larson, 1992, p. 42). Although these subliminal messages are not consciously recognized, it is believed that they are "absorbed subconsciously by the receivers" (p.42). In this way, the subliminal messages are presumed to influence the unconscious impulses of consumers. The topic of subliminal persuasion is controversial because some people do not believe it is really possible to influence buying behavior on an unconscious level. In addition, the topic is..."
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