An examination of this controversial article by Steven Manning about advertising on school grounds.
Written in 2002; 1,452 words; 3 sources; MLA; $ 48.95
Paper Summary:
This paper provides an analysis and critique of Manning's article which discusses the way many schools are accepting corporate money in exchange for allowing different forms of advertising and marketing in the public schools. It explains why many people are against the use of external advertisers to raise money - how the student market is very ripe for consumer purchasers, but its usually the parents who end up paying for their weaknesses.
From the Paper:
"Manning analyzes the specific cases of Palmer High School in Colorado Springs. In that school, advertising messages are found throughout the hallways, the snack bar has new vending machines from specific companies, computers have ad-bearing mouse pads, and the gymnasium is decorated with banners from corporate sponsors. This explains why advertisers want to advertise, but the real question is why school districts want to be partners in this process.
The superintendent of the Colorado Springs School District cites budget cuts as a reason why schools are seeking other funding for programs and for the benefit of students. The biggest deal the district has made is with Coca Cola, giving the district $8.4 million over a period of ten years and more if it can sell more than 70,000 cases of Coke a year. Administrators have thus been urged to increase sales of Coke products in the schools. While most teachers and administrators seem happy to work with these companies, some are objecting, feeling they are being forced into the position of selling their students. The message being sent is that if the school approves of these products, the products must be good and should be consumed."
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