Strategic Management

Paper Summary:

In this paper the author identifies the hospitality and tourism industry as one of the fastest growing industries in the America with hotels, motels, and restaurants remaining open 24 hours a day, seven days a week to meet the demands of society.He reports that the food service industry employs more than 11.3 million workers making the food service industry one of the leading generators of job growth worldwide.Using these facts he highlights the best ways to strategically manage such an industry to meet its growing demands and changes. Strategies Core Competencies Sustainability

From the Paper:

"All the hotels, pubs and restaurants were diversifying their customer base, in particular to even out peaks and troughs in demand by attracting a mix of business and leisure customers, while the contract catering companies also balanced corporate clients with leisure functions, high street retailing and specialist supply to hotels. While two-thirds of the establishments were expanding or diversifying their product service range, there was some contrasting evidence of increasing segmentation and specialization."

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