Strategic Management

Paper Summary:

This paper discusses strategic planning and how it is different from long-range and other forms of planning, the issues confronted by managers attempting organizational change, identifying strengths, weaknesses, and competencies of an organization in the planning process, and the relationship between mission statement, planned and unplanned change.

From the Paper:

"Strategic planning is a management tool that is used to help an organization do a better job: to help focus its energy and to ensure that all members of the organization are working toward the same goals; to assess and adjust the organization's direction in response to a changing environment. It may thus be defined as "the process by which the guiding members of an organization envision its future and develop the necessary procedures and operations to achieve that future." (Goodstein, et al, 1993)."

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