Strategic Alliances in the Airline Industry

Paper Summary:

This paper discusses strategic alliances in the airline industry, which include partnering not only with other airlines, but also with other businesses related to the airline such as travel agents and food services. The paper relates that this strategy could mean higher ticket prices and more waiting time. The author feels that airlines who form strategic alliances will be more likely to improve their bottom line. This paper includes a SWOT Analysis.

From the Paper:

"The airline industry faces some tough issues and must work fast to come up with creative solutions to their problems. Currently, they are attempting short-term measures such as reducing the number and frequency of flights, laying off employees and other cost cutting measures in an attempt to ride out the storm. However, these measures are not sustainable and, if the situation does not turn around, some will simply cease to exist. One of the strategies the industry is using is strategic alliances. They are sharing resources; this new level of sharing may improve service for the customers of all of the airlines and may benefit everyone involved."

More papers on Strategic Alliances in the Airline Industry:

• Term Paper # 102975 : "Southwest Airlines and Strategic Alliances"
• Research Paper # 27309 : "The International Airline Industry"
• Case Study # 66354 : "Lufthansa and Globalization Strategy"

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