Storytelling Today

Paper Summary:

The paper discusses how Christopher Celeste, founder and President of Findaway World, recognized that unlike most products, technology was actually making storytelling more difficult, rather than less. The paper describes how cassettes, CDs, Internet downloads, all with competing technological formats were flooding the marketplace. The simplicity of buying a book and not worrying about whether or not you had the right hardware and software available to enjoy it, was becoming a thing of the past. The paper focuses on Findaway's primary product, the Playaway system, that was built on rectifying this challenge.

From the Paper:

"A long time ago, storytelling used to be quite simple. "Someone spoke. Someone listened." Then somewhere along the line, technology actually made it more complicated. ("About Us"). At least that's according to Findaway, the leading innovator of the world's newest way to listen to stories."

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