Staten Island Ferry Accident

Paper Summary:

This paper presents a detailed examination of the 2003 Staten Island Ferry accident that killed 10 people, from the standpoint of public relations. The writer explores the way the information was disseminated and given to the public by various agencies. The writer then examines and outlines a model public relations plan that the NYDOT should have adopted.

From the Paper:

"The 'public relations' strategies and tactics adopted by NYCDOT were excellent in many areas. They worked to provide the public with needed information while also working hard to lower the sense of panic and hysteria that could begin. The public relations efforts were also effective in immediately creating a sense of credibility so that the public felt things were under control and being dealt with. There were areas however that should have been handled differently so that the public could have been assured without the appearance of sugar coating the situation."

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