A study of the marketing for and playing of state lotteries in the U.S.
Written in 2006; 2,000 words; 6 sources; MLA; $ 63.95
Paper Summary:
This paper provides a statistical examination of state lotteries, why they are successful and how the revenue is utilized and can be maximized. The author also looks at how America's fascination -- or addiction -- to gambling plays a roll in lotteries' popularity. The paper asserts that while marketing for lotteries must capitalize on the ubiquitousness of gambling, each state must also be careful to observe laws and regulations regulating it. Furthermore, lotteries must play up their difference with casino gambling, which appeals to the "little guy" who feels he has nothing to lose -- and millions to gain.
From the Paper:
"The question is- do lotteries affect the economy of this country? If that means, do lottery players forego other purchases in order to buy lottery tickets, the answer is a definite NO. This may not be true of those who have gambling fever and spend their money in casinos. But, the great majority of citizens of the various states where lotteries are held do participate. Minnesota's survey of gamblers in the state revealed that "63% of adults in the state have wagered on (the lottery) at some point in time during their lives...About 1.6 million (out of Minnesota's population of 3.3 million) made this kind of bet during the past year." (Minn survey, p. 3) The lotteries, as well as other gambling, are most popular with people under 34, and the least popular with people over 65. Incidentally, more men (93%) gambled during their lifetimes than women (85%)."
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