A look at the current trend in website design and how a "stand-alone" website can generate much business.
Written in 2001; 1,025 words; 5 sources; MLA; $ 36.95
Paper Summary:
An analysis of the advantages of a stand-alone website model. The paper examines this trend amongst businesses and the hype which occurred after the introduction of e-commerce . The writer also looks at marketing failure of these websites and what can be done to improve this.
From the Paper:
"There are four different types of websites to serve the different needs of a company who wishes to enter into the world of eCommerce. Some businesses intend to only use their website for advertising purposes. This website will be the electronic equivalent of a brochure. No business is done over the Internet, you are just letting people know you exist. The value adding website it gives value to visitors of your site. Visitors may subscribe to a newsletter, or perhaps play games on the site. They receive some benefit from visiting your website. The third level of website is an online business that generates income from online activities. This website runs in parallel to your existing business."
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