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Sports Marketing
Essay # 41950
Sports Marketing
An analysis of "Sports Marketing: A Strategic Perspective" by Matthew D. Shank, using a model team as an example.
1,650 words (approx. 6.6 pages) |
4 sources |
2002
Paper Summary:
This paper will discuss sports marketing in the scope of "Sports Marketing: A Strategic Perspective" by Matthew D. Shank and seek to discover how marketing is a valuable aspect in making sure a team has a good foundation. Shank's marketing theory will be discussed and it will be shown how his theories differ from other authors who have tried other means in making marketing a way to get a sports franchise more popular. The Cleveland Indians will be used as a model for describing the theories.More papers on Sports Marketing:
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APA Citation:
Sports Marketing (2012, January 15). Retrieved February 12, 2012, from http://www.academon.com/Essay-Sports-Marketing/41950
MLA Citation:
"Sports Marketing" 15 January 2012. Web. 12 Feb. 2012. <http://www.academon.com/Essay-Sports-Marketing/41950>
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