An analysis of "Sports Marketing: A Strategic Perspective" by Matthew D. Shank, using a model team as an example.
Written in 2002; 1,650 words; 4 sources; $ 62.95
Paper Summary:
This paper will discuss sports marketing in the scope of "Sports Marketing: A Strategic Perspective" by Matthew D. Shank and seek to discover how marketing is a valuable aspect in making sure a team has a good foundation. Shank's marketing theory will be discussed and it will be shown how his theories differ from other authors who have tried other means in making marketing a way to get a sports franchise more popular. The Cleveland Indians will be used as a model for describing the theories.
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