Examining the phenomenon of spam - unwanted bulk email marketing.
Written in 2002; 2,785 words; 10 sources; MLA; $ 83.95
Paper Summary:
This paper begins by discussing and defining the nature of spam. It compares the high costs of telemarketing and bulk mail to the low or no costs of spam on the sender. It also states that the receiver is burdened with the job of deleting and blocking future mail. The writer then looks at various economic issues related to spam - commission received by the sender and the negative effect it has on sincere advertising endeavours. The paper concludes with a discussion on what is being and can be done in the field to prevent and minimize spam.
From the Paper:
"In the computer age, spam, or unsolicited e-mail advertising messages, is considered one of the primary evils that e-mail users have to deal with. While some consider spam as no more of an inconvenience than the traditional junk mail, others consider spam the most dire invasion of privacy since the invention of computers. According to a former spammer (Kosseff, 2003), the nearly $1,000 he made per week as a result of spamming practices was not worth the personal costs in terms of hate mail and threatening phone calls. The cost to the spammer however is much cheaper than the cost to the user. Once the initial investments in spamming equipment is made, it becomes very easy to send up to 10 million messages per day. Also, this practice can be set up to work automatically, so all the spammer needs to do is monitor the sending from time to time (Kosseff, 2003)."
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