Discusses how the airline plans for success. Profitability of the U.S. airline. Its success with business travelers and vacationers. Customer service and lower airfares. Southwest's goal to become the major short-haul carrier. Profits and growth of the company. Advantages of relying only on the Boeing 737. New markets and airline expansion of routes.
From the Paper:
"HOW SOUTHWEST AIRLINES PLANS FOR SUCCESS.
"We consider the operations function an integrated system that obtains the necessary inputs, transforms them to make them desirable for the customer, ('adds value to them')…"(Dilworth, p. 3) An outstanding example of how operations integrates the functions that forecast and meet demand and help the company earn a profit, is Southwest Airlines, arguably the most profitable U.S. airline, even though, for the most part it flies only short-haul distances.
Flying on Southwest Airlines is not the most comfortable way to go. Usually, the planes are jammed full of vacationers and families including children, as well as business travelers. Seats are crammed together. There is no advance seat reservation system. The crowds at the departure gates are usually enormous. Yet, somehow ..."
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