An examination of the impact of deregulation, leadership of Herb Kelleher, management strategy and style and finances.
Written in 2000; 1,350 words; 6 sources; $ 47.95
From the Paper:
"The Financial Strategy of Southwest Airlines
Introduction
Southwest Airlines was founded in 1967 by two Texans, Rollin King and lawyer Herb Kelleher, who is still Chairman, President and CEO. Since its inception as a "no frills" intrastate airline linking Dallas, Houston, and San Antonio, the overall management style has been contrarian. Disavowing the standard policies and procedures then in effect in the airline industry, Southwest opted for a one-class service -- coach -- and only one aircraft style -- the Boeing 737.
The fact that Kelleher is an attorney proved beneficial since the airline was sued by Braniff and Texas International, two companies which argued that the region did not need a third airline. This argument was specious, as was confirmed by the Texas..."
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