A look at the importance of culture to a company or organization, by examining Southwest Airlines.
Written in 2002; 1,809 words; 5 sources; MLA; $ 58.95
Paper Summary:
By using Southwest Airlines as a model, this paper establishes how essential it is for a company to have some form of culture or ethical guidline. It uses Geert Hofstede's "Four Dimension of Culture" theory to analyze the company and provides an overview of how the company's policies enable it to secure a top position in the industry.
From the Paper:
"Globalization has changed the way people do business today. Factors like strategies, resources or capacity to produce has become secondary to business agendas. Instead today businesses and businesspeople are more concerned with how they can achieve the maximum productivity and prosperity through alliances. These alliances often span far and wide, pilfering to foreign cultures. Often the alliances prove beneficial to the companies because of observation and approach companies take to deal with partner company's culture. On the other hand there are also cases where the alliances have resulted in losses because partner companies fail to understand each other's culture. For instance an American firm merging with a Japanese company will experience a shocking difference in social, economical and cultural environment. Before studying other's culture, one therefore has to observe one's own culture in order to detect what needs to be compromised or complimented when dealing with the business partners. The following is a study of Southwest Airlines, outlining their cultures and how they have incorporated it to achieve their business agendas using Geert Hofstede's Four Dimension of Culture."
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