Discusses how Gary Kelly's style has set new directions for the airline.
Written in 2005; 1,840 words; 6 sources; APA; $ 63.95
Paper Summary:
The purpose of this paper is to discuss how CEO Gary Kelly's style has set new directions for strategy, internal relations and Southwest Airlines operations in an increasingly competitive and challenging environment.
From the Paper:
"The instability of macro-environmental forces and their impact upon the effectiveness and profitability of airlines indicates the need for multi-dimensional flexible and responsive management structure able to operate ..."
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