Sony and the Cellular Market

Paper Summary:

This paper begins by providing an introduction of the telecommunications technological market of the past decade. It discusses the growth of the wireless telecommunications phenomena. It then analyzes Sony's role in this market and the background to the development of Sony cellular phones. It examines Sony's cellular phone marketing strategy and looks at the future direction of the industry, and how Sony's future fits into this picture.

From the Paper:

"Barely 100 years after its introduction, the telephone has become a ubiquitous part of daily life for many consumers around the world. Developed nations, in particular, embraced rapid integration of telephone technology during the twentieth century, and telecommunications fueled the growth of computers and globalization during the last half of that century. However, innovation in telecommunications also meant that the telephone underwent considerable change during the 1900s. During the early part of the century, party lines and operators were required for most calls in the United States; eventually, local calls could be dialed directly, but long-distance calls required operator assistance. Transoceanic cables made it possible to place international calls directly by the last quarter of the century, but phones were still fixed machines. In the last decades of the century, the telephone and radio were joined to create wireless communication using technology that resembled a telephone (and telephone numbers), but which were actually radio messages. Wireless phones came down in price, increased in accessibility, and are now common not only among physicians and others who need to be in close contact with offices, but among students and ordinary consumers. The explosive growth of telecommunications technology also has opened up opportunity for manufacturers of cellular phones, and the market has attracted some companies which are typically recognized for participation in other industries."

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