Examines the history, product marketing, distribution, quality, promotion, competition and the implications of the Columbia Broadcasting acquisition.
Written in 1992; 2,925 words; 25 sources; $ 103.95
From the Paper:
"Introduction
The purpose of this report is to establish the principles underlying the marketing plan for Sony products within the United States. The analysis will portray various aspects of the company concerning its consumer electronics production and marketing. Sony currently competes against General Electric, Motorola, Emerson Electric, American Telephone and Telegraph, Texas Instruments, and many other U.S. consumer electronics companies for a share of the U.S. consumer electronics market.
The report will open by discussing the general history of the company. This will be followed by a description of the type of market in which Sony products are sold in the United States. There will be many individual factors considered, including consumer needs, buying preferences, product distribution, product ..."
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