Paper Summary:

This paper briefly examines the social judgement theory. It begins by providing a definition of the theory and the background to its development. It explains that among the problems to which such a theory can be addressed are those concerning the distribution of wealth, property rights, socialization of vital industries and business ethics. It looks at the theory's four principles and then discusses its application.

From the Paper:

"The key to Social Judgment Theory is that an attitude change on a specific issue results from judgments on related issues. A person's attitude cannot be observed by using traditional research methods, and this is why the social judgment theory was developed (Sherif et al., 1967, 112). Judgements are measured using the ordered alternatives questionnaire established by Sherif and Hovland, and this questionnaire requires that the participant rate a list of statements as being acceptable, objectionable, or neither acceptable nor objectionable. The results from the questionnaire serve to measure an individual's latitudes of acceptance, rejection, and noncommitment (O'Keefe 1990, 31)."

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