Social Implications of Media

Paper Summary:

This paper discusses the significance of Marshall McLuhan's theoretical models of media. It suggests that the theory can often be obscured by the aphoristic quality of McLuhan's language. This essay argues, through the application of McLuhan's theories to William Shaw's "In Helsinki Virtual Village" and Longford and Crow's "From the Electronic Cottage to the Silicon Sweatshop," the significance of McLuhan's theoretical models lies in their focus on the often unforeseen social implications of advances in media technologies.

From the Paper:

"The Social Implications of Media The significance of Marshall McLuhan's theoretical models of media can often be obscured by the aphoristic quality of McLuhan's language. However, as this essay will argue through the application of McLuhan's theories to William Shaw's "In Helsinki Virtual Village" and Longford and Crow's "From the Electronic Cottage to the Silicon Sweatshop," the significance of McLuhan's theoretical models lies in their focus on the often unforeseen social implications of advances in media technologies."

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