Snapple

Paper Summary:

This paper provides an insight to the soft drink Snapple, started in in 1972 by two health food store owners in Long Island, New York who created an apple soda and named it Snapple. It details Snapple beverages in terms of the classic four P?s of marketing, product, price, promotion and place. It also makes comparisons between Snapple beverages and Gatorade, a product made by Quaker Oats.

From the Paper:

"Snapple fruit-flavored tea drinks are priced throughout the nation at retail prices ranging from 89 cents to $1.29, the price variation depending on the type of store. A phone conversation with a regional distribution manager for Snapple Beverage, located in California revealed that the company sells the beverages wholesale at a discount off of retail of 38 percent, in addition to an extra 2 percent for shelf marketing (a practice that helps insure shelf placement in the store)(Nelson, 2000)."

More papers on Snapple:

• Research Paper # 27414 : "Snapple vs. Soft Drinks Companies"
• Essay # 27624 : "Mexican Snapple"
• Marketing Plan # 26919 : "Snapple Beverage Corp"

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