Smoke Wars

Paper Summary:

This paper examines the federal legislation that restricts the advertisement of tobacco products in the United States. It illustrates the repercussions felt in the advertising and farming industry, and looks at their change in market strategy. The paper includes a detailed case study of the R.J. Reynolds tobacco company and personal remarks of a smoker.

Table of Contents:
Summary of Major Points
Recommendation and Justifications
Implementation Requirements
Control
Bibliography

From the Paper:

"Big tobacco is in trouble. There are nearly a dozen bills before Congress to restrict advertising for tobacco products in the United States along with pending legislation effecting exports of their dangerous product. As the politicians in the smoke-free backrooms of Washington contemplate this legislation, not only the cigarette industry is worried. The advertising industry as a whole is also concerned, along with farmers nationally and abroad. Taking the position of big tobacco, I see several problems facing this industry today and tomorrow. What follows is a brief synopsis of their concerns and a marketing strategy to help their industry survive."

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