Small Company Start Up

Paper Summary:

This paper discusses the start-up of a small high tech company, in this case two companies that have entered the same business by finding a way to deliver content to cell phones and personal data assistants (PDAs).

From the Paper:

"Many entrepreneurs today seek new ways to make use of existing technology products, offering content for the computer or related devices. Some have been highly successful at this, as is seen with computer services like Google, Amazon.com, or eBay. These are all broadly targeted businesses utilizing the computer and the Internet. Two small companies, one in California and one in New York, have been offering a specialized service to users of hand-held computer devices. Both companies are after the same basic market, but they do so in different ways. The California business is known as AvantGo, or iAnywhere Inc., and the New York company is called Vindigo."

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