Small Business and the Promise of the Internet

Paper Summary:

In this article, the writer considers the promise of the Internet and looks at how well it has served small businesses. A number of potential benefits of the internet are considered through a review of the literature to determine whether small business benefits from using the Internet. It is concluded that the Internet has both promise and peril and must be well-managed to bring success.

From the Paper:

"Since it evolved from a tool of science and research to one of commerce and culture, the Internet has had extraordinary potential to positively impact the way small business operates. Before the advent of the Internet, a small business was limited to a localized reach determined by factors such as number and location of stores, budget and approach for marketing, and time in business. If small businesses wanted to expand their reach, they had to resort to producing catalogues and distributing them through mail order, or else buying advertising in regional and national publications or broadcasts. Avenues for expansion included risk of losing control of messages and integration of operations. They also carried high costs. "

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