Siemens

Essay # 100460

Business > Companies
Business > Management
Business > Marketing

Siemens

This paper analyzes Siemens, one of the world's largest electrical engineering and electronics companies.

2,445 words () | 13 sources | APA | 2007 Pakistan

Paper Summary:

This paper uses three influence identification and analysis techniques--PESTEL, SWOT and Porter's Five Forces Model---to investigate Siemens' current management and marketing position within its global market place. The author points out that, because Siemens operates in many different countries, it is subject to numerous different laws, especially in the areas of employment, taxation and customs, which can very greatly from one country to another. The paper explains that Siemens' many tough competitors serve as a major factor in pushing down the prices of products and reducing profit margins. The author stresses that only constant innovation and in-depth market knowledge can beat this competition. The paper includes tables and graphs.

Table of Contents:
Introduction
Primary External / Internal Influences
PESTEL
SWOT
Porters Five Forces Model
Threat of New Entrants
Threat of Substitutes
Bargaining Power of Suppliers
Bargaining Power of Buyers
Intensity of Rivalry
PESTEL Analysis of Siemens
Political
Economic
Social
Technological
Environmental
Porter's Five Forces Model
Threat of Substitute Products or Services
Rivalry among existing competitors
Threat of New Entrants and Barriers to Entry
Bargaining Power of Buyers
Bargaining Power of Suppliers
SWOT Analysis
Internal
External

From the Paper:

"Environmental issues are slowly but surely gaining a lot of importance in the current business scenario. Issues such as global warming have become a major source of concern to the consumers (and this realization is slowly spreading worldwide). Since public opinion also shapes the views of the government, we already have a lot of environment related laws being passed lately. This is one important upcoming issue that Siemens will have to take care of to avoid disasters such as that of the recent toy recalls in the US by toy-maker Mattel (and other toy-makers as well) of Chinese made toys that were suspected to contain harmful dyes."

Sample of Sources Used:

Barkema, H. and Vermeulen, F(2005) What differences in the cultural backgrounds of partners are detrimental for international joint ventures?, Journal of International Business Studies Vol. 28, no. 4, pp. 845-864.
Damen, M (2006) External Forces influencing the e-business strategy of Siemens AG, Department of Business Information Systems, University of Twente, Netherlands.
Datamonitor (2006) Siemens AG: Company Profile, Datamonitor Plc. Available www.datamonitor.com (Accessed: 13/01/2007)
Goh, A (2005) Harnessing Knowledge for Innovation: an integrated management framework, Journal of Knowledge Management, vol. 9, Issue. 4, pp: 6-13.
HIG(2006).Trading Glossary: Country economic risk, Highlight Investments Group [Online] Available: http://www.trading-glossary.com/c0502.asp (Accessed: 14/01/07)