Siebel

Paper Summary:

This paper presents a review of the company Siebel Systems, the number one supplier of customer relationship management (CRM) software. Included in the research is a background on the company and its products and management, as well as a brief look at the market Siebel plays in. The paper includes up-to-date statistics and numbers on the market size and competitor offerings.
Contents:
Company Description
Mission Statement
External Analysis
Internal Analysis
Matching Stage
Alternative Strategy
Strategy Implications

From the Paper:

"Siebel has been a well managed company that has dominated the CRM market for some time by offering unmatched depth and breadth functionality for the multifaceted needs of large enterprises. Now, it is challenged by back-office software giants that have added CRM products to their application portfolios. Siebel has never been a huge success in the small and midsize business market, but continues to invent new ways to hawk its complex product line to this market. Here it competes against smaller suppliers that have ever increasing financial viability issues. But, this will all change this year when Microsoft debuts its CRM solution sometime early this year."

More papers on Siebel:

• Case Study # 148550 : "Siebel Systems Case Study"
• Business Plan # 45302 : "Call Center Vendors"
• Research Paper # 45223 : "Vendor Selection for Three Call Centers"

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