A discussion on the marketing strategies for the Shaker product.
Written in 2005; 675 words; 5 sources; $ 26.95
Paper Summary:
This paper discusses the Shaker product which is a quick, easily prepared mixture to make crepes. It is made by Koopmans, which is a Dutch company. It explains that Koopmans is considering entering the French market and as such this TOWS analysis delineates its internal and external strengths and weaknesses relative to its market opportunities and threats. Several marketing strategies are proposed as a result of this TOWS analysis.
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