Service Design

Paper Summary:

A discussion of product and/or service design which is vital to the success of any business. It explains how service design enables a business to stay competitive by improving quality. It details the important elements of product/service design from a workflow perspective,and for process examination and integration. It includes examples of companies that provide business software solutions such as: Centra, TrainNet and more.

From the Paper:

"Centra (NASDAQ: CTRA) is the leading provider of business software solutions for live eLearning and real-time collaboration. It has an undisputed track record of helping millions of users to increase revenue and improve overall business performance. Centra provides Web collaboration solutions that enable the delivery of information in a variety of live and self-service formats (Business Wire 2002). It also helps add value through unmatched capabilities to capture interactions and content, personalize and manage this information, and instantly re- use it across the enterprise. Hundreds of global organizations that span across every industry and market sector choose Centra, including Exxon Mobil, Cadbury Schweppes, Citigroup, AT&T, Procter & Gamble, and Nationwide Insurance."

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