An examination of the effectiveness of selling and promotion approaches for U.S. firms, focusing on China. Theory and examples.
Written in 2000; 1,125 words; 4 sources; $ 39.95
From the Paper:
"Personal Selling and Promotion on an International Scale
Several terms must be defined before this topic can be addressed in a meaningful way. The two most important terms are "selling" and "international." As used in this analysis, "selling" will be construed as meaning the act of one party presenting sufficient information about a product or service to a second party with the goal of persuading the second party to accept possession of the product or service in return for currency of value. "International" will be construed as being limited to an enterprise in one nation attempting to sell a good or service to a customer or customers in a second country.
Both the concept of international expansion of a business and the concept of achieving that goal by personal selling and promotion have been ancillary economic issues since the..."
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