Analysis of the German / EC market for washing machines. Among others, factors concerning sociocultural acceptance, legal standards, political climate, distribution, & marketing are discussed.
Written in 1994; 4,725 words; 7 sources; $ 135.95
From the Paper:
" EXECUTIVE SUMMARY
Germany increased the size of its consumer population by 12 million with the reunification of the two German entities, East Germany with West Germany. This reunification involved the most economically powerful country in the emerging EC--West Germany--and one of the poorer countries of the former Warsaw Pact--East Germany. It was speculated at the time that this shift would damage Germany's economic strength, and indeed it has placed a strain on it as the people of East Germany have some way to go before catching up with their western counterparts. Still, Germany remains an economic powerhouse and a good market for a number of goods from other regions.
The countries of Europe have long dreamed of a Europe without borders, a Europe without trade barriers or barriers to.."
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