An economic analysis report of a proposed opportunity to sell Samuel Adam's beer products in Argentina.
Written in 2004; 1,755 words; 3 sources; MLA; $ 56.95
Paper Summary:
This paper provides an economic analysis for the Boston Beer Company, which intends to market and sell its Samuel Adam's beer products in Argentina. The intention is for the company to utilize this report to understand the economic situation of Argentina in order to apply the 4 P's of marketing.
Outline
Introduction
Population
Economic Statistics and Activity
International Concerns
Transportation
Media
Summary
From the Paper:
"Pricing will be dictated by tariffs, acceptance and marketing strategies. The aim of product pricing is to meet profitability objectives, to gain market share, and to make Samuel Adam's an acceptable alternative for current beers for the everyday life of all Argentinean citizens. ?Brands and products can offer new benefits and play new roles in peoples' lives if marketers know how to identify and track key values, understand their impact on consumption behavior, and apply them to new products and advertising.? (Durgee, O'Connor, and Veryzer) Placement however, will be a much targeted approach. Placement may affect pricing but the main objective will be to gain market share in the urban areas first and then advertise the success of the urban establishment to migrate into the suburban locals."
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