Seligman

Paper Summary:

This paper reviews the homepage of an investment company, Seligman. It discusses the page and cites a number of strategic moves intended to give the company a focus for the future and to help in reviving and maintaining business. Customer service is emphasized in the reference to Seligman Data Corp. in particular.

From the Paper:

"The homepage for Seligman, an investment company, cites a number of strategic moves intended to give the company a focus for the future and to help in reviving and maintaining business. Customer service is emphasized in the reference to Seligman Data Corp. in particular, that section being the Shareholder Service Agent for the Seligman Group of Funds. The homepage states that the company "strives to provide the finest customer service within the mutual fund industry" ("What's New" para. 8). Customer service is emphasized with reference to this specific aspect of the business of Seligman because this section deals directly with the public and depends on the ability to serve the public. Another reason is pride in the fact that Seligman was named in 2004 the winter of the DALBAR Mutual Fund Services Award, with DALBAR being an independent third party quality measurement firm for the financial services industry. The homepage for Seligman stats that ..."

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