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Scandinavian Airlines System
Essay # 18085
Scandinavian Airlines System
Reviews the current state of Scandinavian Airlines. Develops short and long term goals for the company.
1,125 words (approx. 4.5 pages) |
2 sources |
1990
From the Paper:
Scandinavian Airlines System"Summary
The story of Scandinavian Airlines System during the early 1980s is one characterized by a remarkable turnaround. For a number of years, SAS had been in decline, with a focus on technical proficiency and safety, but a deemphasis on customer service and "frills." In a competitive environment, the result was a loss of business and a loss in dollars of $17 million in 1979-1980. By 1982-1983, however, that loss had been reversed and there was an operating profit of $48.9 million.
This is largely attributed to the new corporate philosophy of president and CEO Jan Carlzon. Carlzon was a service-oriented businessman who reversed the focus on technology and cost-cutting, reorganized the company, replaced 13 or 14 senior managers, and..."
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APA Citation:
Scandinavian Airlines System (2012, January 15). Retrieved February 12, 2012, from http://www.academon.com/Essay-Scandinavian-Airlines-System/18085
MLA Citation:
"Scandinavian Airlines System" 15 January 2012. Web. 12 Feb. 2012. <http://www.academon.com/Essay-Scandinavian-Airlines-System/18085>
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