Reviews the current state of Scandinavian Airlines. Develops short and long term goals for the company.
Written in 1990; 1,125 words; 2 sources; $ 39.95
From the Paper:
Scandinavian Airlines System
"Summary
The story of Scandinavian Airlines System during the early 1980s is one characterized by a remarkable turnaround. For a number of years, SAS had been in decline, with a focus on technical proficiency and safety, but a deemphasis on customer service and "frills." In a competitive environment, the result was a loss of business and a loss in dollars of $17 million in 1979-1980. By 1982-1983, however, that loss had been reversed and there was an operating profit of $48.9 million.
This is largely attributed to the new corporate philosophy of president and CEO Jan Carlzon. Carlzon was a service-oriented businessman who reversed the focus on technology and cost-cutting, reorganized the company, replaced 13 or 14 senior managers, and..."
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