Discusses a strategy for marketing satellite mobile phones.
Written in 2002; 1,834 words; 11 sources; APA; $ 58.95
Paper Summary:
Iridium LLC, the world's first global satellite phone and paging company created an expensive network of 66 low-earth orbiting satellites, combined with terrestrial cellular systems, which enabled customers to communicate virtually anywhere in the world using one phone and pager, one phone number and one monthly bill. This paper discusses how satellite mobile phones work. It then discusses the failure and bankruptcy of Iridium and proposes an alternative marketing strategy.
From the Paper:
"One of the current problems with satellite phones is that they require direct line-of-sight with a satellite, which means that it may be difficult to use them in buildings, especially modern ones which contain a lot of metal. Because of this, satellite phones will essentially provide an outdoor, rural service. They will be complementary to land based cellular systems and not competition for them."
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