Samuel Adams Beer

Paper Summary:

This paper explains that the Samuel Adams brand series by The Boston Beer Company, one of the world's most successful breweries producing malt products, ciders, teas and other drinks, have become a favorite in the United States, Germany, England and throughout South America. The author points out that the bulk of the international sales are the result of resale in which the company sells to domestic distributors who in turn sell to domestic and international retailers and consumers; whereas, the direct company sales are a result of joint ventures in countries such as Argentina, Chile and Brazil. The paper relates that, to prevent damage or spoilage in transportation, the beer is condensed for shipment, sent to local bottling plants in either domestic or international markets and the simply re-hydrated, bottled and distributed by the local bottling plant.

Table of Contents
Introduction
Objectives
Exporting with Shipping and Packing
Documentation
Pricing
Five Key Elements
Conclusion

From the Paper:

"Mr. Hall pointed out that the Boston Beer Company works on the export price with a cost-plus method. The calculations start with a domestic manufacturing cost and adds in administration, research and development, overhead, freight forwarding, distributor margins, customs charges, and profit. Price is also determined by: projected sales, actual cost of the export, market demand and competition which will also include "nonmarket" costs like tariffs and customs fees, exclude cost elements that provide no benefit to the export function such as domestic advertising."

More papers on Samuel Adams Beer:

• Essay # 56806 : "Selling Beer to Argentina"
• Term Paper # 149465 : "Samuel Adams' "The Rights of the Colonists"
• Book Review # 102982 : "Samuel Adams: America's Revolutionary Politician"

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