This paper discusses the importance of sales forecasting.
Written in 2005; 900 words; 2 sources; APA; $ 31.95
Paper Summary:
This paper explains the procedures by which forecasts may be developed. The author examines forecast methods. The paper argues that the best forecasts are quantitative.
From the Paper:
"Reliable forecasts are required for a variety of operations conducted by operations. A sales forecast as an example is an estimate of the level of demand for a product or for several products for some period of time in the future. To be meaningful for management, sales forecasts must project demand in terms of measurable units of a product. A number of procedures exist by which forecasts may be developed. Some such as subjective opinion forecasts are not suitable for use with contemporary ..."
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