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SBC Communications


# 50687
SBC Communications
Examines the marketing strategies of this Internet service provider company.
1,385 words (approx. 5.5 pages) | 7 sources | MLA | 2004 United States


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Paper Summary:

SBC Communications Inc. is one of the world's leading data, voice, and Internet service providers. This paper discusses the company's marketing strategies, which it implements to keep its place in the very competitive communications market. It also looks at the future of the company.

From the Paper:

"By direct internet marketing and a new email switch program, SBC feels they will get a higher rate of return than direct mail, cold calling and other marketing tools used in the past to get customers to switch to SBC. Although not a part of the internet scenario, SBC does still maintain an open community program, English to Spanish marketing approach, new single bill multiple service approach to billing and many other marketing tools geared to create customer satisfaction."

Cite this paper

APA Citation:

SBC Communications (2012, February 09). Retrieved February 12, 2012, from http://www.academon.com/Essay-SBC-Communications/50687

MLA Citation:

"SBC Communications" 09 February 2012. Web. 12 Feb. 2012. <http://www.academon.com/Essay-SBC-Communications/50687>




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serendipity US
Publisher Since:
Feb 12, 2004
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