A study of the marketing model for Rolex Cellini watches.
Written in 2003; 920 words; 2 sources; APA; $ 31.95
Paper Summary:
This paper examines the marketing of Rolex Cellini watches, from the perspective of the 4Ps: product, place, promotion and price. The paper determines that the company has successfully utilized the 4Ps to create a brand and product that presents a unified image to customers.
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