Riordan PR Campaign

Paper Summary:

This paper discusses the public relations campaign for Riordan Manufacturing as the company prepares to move operations to China. It considers the public that must be addressed by the campaign and what messages might be used for each public, with the publics being the targets for the public relations campaign, meaning employees, customers, shareholders, and local residents.

From the Paper:

"The publics for an organization can also be called the stakeholders (Grunig, 2005, para. 1), and for Riordan Manufacturing as it prepares to move its operation to China, these include the targets for the public relations campaign, meaning employees, customers, shareholders, and local residents. The interests of these different groups differ as well, and thus any message directed at them might have to be tailored to the specific group to be effective. The employees who lose their jobs in the U.S. constitute a large group that should also include their families, increasing their number considerably. Any messages directed to them must explain the change, when it will occur, how it will affect them, and what compensation might be afforded because of the loss of their jobs."

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