This paper compares of an urban and a suburban retail area.
Written in 2005; 1,125 words; 4 sources; $ 44.95
Paper Summary:
This paper analyzes the retailing areas of Yorkville and Doncrest Market Place. The author points out that Yorkville is an urban area, which is more integrated into the city; whereas, Doncrest Market Place is a suburban location. The paper discusses the nature of the area, the types of store, the projected customers, the layout of stores and buildings and the very different marketing strategies.
From the Paper:
"The purpose of this assignment was to examine how retailing strategies were used in different areas. In order to do this a retail area in the central city and a retail area in a suburban area were examined in detail. The types of information that was being determined were the types of store, the people that the stores were trying to attract, the layout of stores and buildings and the nature of the area itself. These areas were compared in detail to show that very different marketing strategies were being used."
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